John Battelle Kindle ePUB or Pdf The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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The Search In addition to the sure handed historical perspective and easy familiarity with such dot com stalwarts as AltaVista Lycos and Excite he speckles his narrative with conversational asides from a cast of fascinating characters such Google's founders Larry Page and Sergey Brin; Yahoo's Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders particularly at the company which currently sits atop the search world Google The Search is not exactly the corporate history of Google At the book's outset Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search and to analyze search engines' current role as the database of our intentions the repository of humanity's curiosity exploration and expressed desires Interesting though that beginning is though Battelle's story real My review from HardKnockMBAcomSo this was an interesting pick it was on the top of the stack for my first read in this endeavor primarily because it isn t necessarily a business book in the traditional sense so I had to approach it a bit differently but it still proved rather insightful and an enjoyable read for a techie like meThe Search goes over the tale of how the search industry came about starting with Archie and Gopher then Yahoo and GoTo and finally the arrival of Google The point of particular mention here is that Google wasn t the first second third or even fiftieth search company it came along relatively late in the game to fill a hole from a different angle which subseuently is the niche it both created then dominated Dominated to the extent that Battelle suggests that Google is than just another company As far as the Internet ecosystem is concerned Google is the weather Pg 183So like I was saying reading the non business book left me without the luxury of bold italicized and highlighted points of emphasis for business lessons that the book is trying to teach So it made for a good opportunity for me to pull out the pen and go after my own lessons that could be had in the story I ll go ahead with a uick sampling of what I foundThere is always a need for the entrepreneurAltaVista created by Monier while working for DEC an large and now defunct computer company if you don t remember the good ole days which had a good approach to search grew to be widely accepted but was never recognized for the opportunity it was by its behemoth of a parent company Possibly most instructive of the attempts at search AltaVista was the product of a company that was an extraordinary success in its original business but ultimately failed because of hidebound management unwilling to drive by anything other than the rearview mirror pg 45does this remind you of why you left middle management or started your own company Maybe it s just me And eventually as DEC was going downhill and AltaVista was gaining and traction the opportunity was lost completely Lang and Monier fought to protect Alta Vista from its flailing parent but a mammal chained to a dinosaur likely than not will get trampled pg 50The lesson here for me is the existence of entrepreneurial opportunity Often you can become discouraged or intimidated by big companies that supposedly dominate an industry but the big companies aren t designed to be able to fill every nook and cranny of an industry There will always be opportunity for a little guy to come in and provide a custom insightful solution to an existing problem and often using a fraction of the resources Big companies will mismanage the assets they have or misalign the opportunity because they have shareholders to answer to and can rarely be visionary in the long term while keeping their sights focused on uarterly resultsTake for instance the recent recession drama we have experienced Companies responded in one of two ways Either they respond to their shareholders who demand they keep uarterly profits high and go into a wave of layoffs crippling their alliances and internal advantages they ve built up over the last decades disregarding all thoughts of the company vision how many mission statements were thrown out and replaced with Stay in business when the times got tough This is method A which I saw most companies do it s the knee jerk reaction of survival mode they were going to get through this recession and that was as far as they could seeThe alternative to this method B is to use the recession as an opportunity All of the sudden you can get great talent at a fraction of the cost you can gain market share by sticking with advertising marketing initiatives etc I saw a few companies do this and the payoff to sticking to your guns is that they now have amazing talent in their groups giving them a very specific advantage exiting the recessionIn the end the economy still moves product still needs to be made money still changes hands and it is the agile strategic companies that come out with the advantage These traits are found in the entrepreneur and small startups because to double down in a recession is risky and it s the small guy that can take a risk that others aren t willing to takeThe Tesla LessonLarry Page at 12 years old read the biography of Nikola Tesla while I was reading Hardy Boys he was reading about Tesla an inventor who laid the foundation for technologies like wireless communication X ray solar cells and the modern power grid but who still remains somewhat unknown in particular when compared with Thomas Edison a man Tesla worked for fought with and competed against for much of his career pg 66 Despite Tesla s success his inability to commercialize his success robbed him of fame fortune and seeing change happen in society because of his work This is something that impacted Page throughout his career and understandably soAll the great ideas in the world don t do anyone any good if you can t get them into people s hands If you can t distribute or capitalize on them you have done a disservice to both yourself and the idea you are suandering Don t get caught up so much in the creating that you forget to make the creation mean something by scaling it and getting it out there also at fault here are perfectionists who think their product is never ready cause well it s just not there a few tweaks just a few days SummaryAll in all it was a good read though probably not one of my all time greatest business books at first glance The story it conveys contains several business lessons just below the surface The kind of lessons where if you aren t paying attention to them you may miss them altogether45 stars definitely worth checking out if for nothing than to understand the most significant privacy and potential to alter our future industry in the world l-architecture-au-subjonctif-une-ph-eacute-nom-eacute-nologie-de-l-espace-et-de-son-am-eacute-nagement insiders particularly at the company which currently sits atop the search world Google The Search chevrolet-amp-gmc-pick-ups-1967-thru-1987-haynes-repair-manual is not exactly the corporate history of Google At the book's outset Battelle specifically norilsk-l-architecture-au-goulag-b2-66c indicates his desire to understand what he calls the cultural anthropology of search and to analyze search engines' current role as the database of our gele-koorts intentions the repository of humanity's curiosity exploration and expressed desires Interesting though that beginning free-to-choose-a-personal-statement is though Battelle's story real My review from HardKnockMBAcomSo this was an easy-to-read-texas-state-map-rand-mcnally-easy-to-read interesting pick l-univers-en-100-questions it was on the top of the stack for my first read the-dharma-of-the-princess-bride-what-the-coolest-fairy-tale-of-our-time-can-teach-us-about-buddhism-and-relationships in this endeavor primarily because cordeluna-periscopio it your-bones-how-you-can-prevent-osteoporosis-amp-have-strong-bones-for-life-naturally isn t necessarily a business book Rescue Me it a bit differently but train-the-definitive-visual-history-dk-smithsonian it still proved rather dreamlands-des-parcs-d-attractions-aux-cit-eacute-s-du-futur insightful and an enjoyable read for a techie like meThe Search goes over the tale of how the search seasons-at-the-farm-year-round-celebrations-at-the-elliott-homestead industry came about starting with Archie and Gopher then Yahoo and GoTo and finally the arrival of Google The point of particular mention here a-monthly-budget-planner-sort-your-hit-out is that Google wasn t the first second third or even fiftieth search company crip-theory-cultural-signs-of-queerness-and-disability-cultural-front-english-edition-ebook-robert-mcruer-michael-brub-amazon-fr-amazon-media-eu-s--r-l it came along relatively late the-mindfulness-workbook-for-anxiety-the-8-week-solution-to-help-you-manage-anxiety-worry-amp-stress-english-edition in the game to fill a hole from a different angle which subseuently dr-lani-s-no-nonsense-bone-health-guide-the-truth-about-density-testing-osteoporosis-drugs-and-building-bone-quality-at-any-age is the niche amelia-earhart it both created then dominated Dominated to the extent that Battelle suggests that Google pons-sch-uuml-lerw-ouml-rterbuch-klausur-und-abiturausgabe-englisch-englisch-deutsch-deutsch-englisch-mit-rund-135-000-stichw-ouml-rtern-und-wendungen is than just another company As far as the Internet ecosystem jeff-s-way-the-story-of-9-11-flight-attendant-jeffrey-collman is concerned Google the-gut-balance-revolution-boost-your-metabolism-restore-your-inner-ecology-and-lose-the-weight-for-good is the weather Pg 183So like I was saying reading the non business book left me without the luxury of bold cinquanta-sfumature-di-grigio italicized and highlighted points of emphasis for business lessons that the book laboratory-exercises-in-microbiology is trying to teach So minecraft-survival-sticker-book-an-official-minecraft-book-from-mojang it made for a good opportunity for me to pull out the pen and go after my own lessons that could be had asclepius-the-perfect-discourse-of-hermes-trismegistus in the story I ll go ahead with a uick sampling of what I foundThere heinemann-advanced-shakespeare-hamlet is always a need for the entrepreneurAltaVista created by Monier while working for DEC an large and now defunct computer company Rifkinds Challenge Rifkind 3 it was by cissp-study-guide its behemoth of a parent company Possibly most the-anglican-family-prayer-book instructive of the attempts at search AltaVista was the product of a company that was an extraordinary success the-man-of-legends in maps-of-the-heavens-2019-calendar its original business but ultimately failed because of hidebound management unwilling to drive by anything other than the rearview mirror pg 45does this remind you of why you left middle management or started your own company Maybe rebuild-five-proven-steps-to-move-from-diagnosis-to-recovery-and-be-healthier-than-before it s just me And eventually as DEC was going downhill and AltaVista was gaining and traction the opportunity was lost completely Lang and Monier fought to protect Alta Vista from tu-maldita-sonrisa-sin-mar-n-ordm-3 its flailing parent but a mammal chained to a dinosaur likely than not will get trampled pg 50The lesson here for me what-is-the-constitution is the existence of entrepreneurial opportunity Often you can become discouraged or day-trading-options-this-book-includes-day-trading-strategies-options-trading-strategy-guide-for-beginners-trading-options-advanced-trading-strategies-and-techniques intimidated by big companies that supposedly dominate an fitness-professional-s-handbook-7th-edition-with-web-resource industry but the big companies aren t designed to be able to fill every nook and cranny of an 1-000-places-to-see-in-the-united-states-and-canada-before-you-die-1-000-places-to-see-in-the-united-states-amp-canada-before-you industry There will always be opportunity for a little guy to come the-universe-through-the-eyes-of-hubble in and provide a custom micro-eacute-conomie insightful solution to an existing problem and often using a fraction of the resources Big companies will mismanage the assets they have or misalign the opportunity because they have shareholders to answer to and can rarely be visionary cuisine-pour-c-eacute-libataires in the long term while keeping their sights focused on uarterly resultsTake for girls-auto-clinic-glove-box-guide instance the recent recession drama we have experienced Companies responded sports-illustrated-swimsuit-2018-calendar in one of two ways Either they respond to their shareholders who demand they keep uarterly profits high and go liner-shipping-2025-how-to-survive-and-thrive into a wave of layoffs crippling their alliances and inspire-2018-daily-desk-calendar internal advantages they ve built up over the last decades disregarding all thoughts of the company vision how many mission statements were thrown out and replaced with Stay outcast-by-kirkman-amp-azaceta-vol-1-a-darkness-surrounds-him in business when the times got tough This win32-programming-addison-wesley-advanced-windows-series-2-vol-set is method A which I saw most companies do traitor-born-secondborn-book-2 it s the knee jerk reaction of survival mode they were going to get through this recession and that was as far as they could seeThe alternative to this method B the-christian-wedding-planner is to use the recession as an opportunity All of the sudden you can get great talent at a fraction of the cost you can gain market share by sticking with advertising marketing queer-whitechapel-documents-of-contemporary-art initiatives etc I saw a few companies do this and the payoff to sticking to your guns haunted-house-an-adult-coloring-book-with-scary-monsters-creepy-scenes-and-a-spooky-adventure is that they now have amazing talent the-daily-stoic-journal-366-days-of-writing-and-reflection-on-the-art-of-living in their groups giving them a very specific advantage exiting the recessionIn the end the economy still moves product still needs to be made money still changes hands and classici-nostri-contemporanei-per-le-scuole-superiori-con-e-book-con-espansione-online-1 it nathan-hale-s-hazardous-tales-one-dead-spy is the agile strategic companies that come out with the advantage These traits are found seniors-puzzle-book-word-fill-in-specially-designed-for-adults in the entrepreneur and small startups because to double down prairie-fires-the-american-dreams-of-laura-ingalls-wilder in a recession Cool Stuff 2 0 And How It Works is risky and weelicious-140-fast-fresh-and-easy-recipes it s the small guy that can take a risk that others aren t willing to takeThe Tesla LessonLarry Page at 12 years old read the biography of Nikola Tesla while I was reading Hardy Boys he was reading about Tesla an unstable-images-colonial-discourse-of-new-ireland-papua-new-guinea-1875-1935 in particular when compared with Thomas Edison a man Tesla worked for fought with and competed against for much of his career pg 66 Despite Tesla s success his aqa-a-level-geography-fourth-edition inability to commercialize his success robbed him of fame fortune and seeing change happen eat-well-for-less-quick-and-easy-meals in society because of his work This dragon-s-gift-the-protector-complete-series-books-1-5-english-edition is something that visual-arts-and-the-law-a-handbook-for-professionals-handbooks-in-international-art-business impacted Page throughout his career and understandably soAll the great rich-dad-advisors-tax-free-wealth-how-to-build-massive-wealth-by-permanently-lowering-your-taxes ideas trade-what-you-see-how-to-profit-from-pattern-recognition in the world don t do anyone any good vanished-callahan-amp-mclane-book-1 if you can t get them read-this-if-you-want-to-take-great-photographs into people s hands If you can t distribute or capitalize on them you have done a disservice to both yourself and the what-the-old-testament-authors-really-cared-about-a-survey-of-jesus-bible idea you are suandering Don t get caught up so much porsche-calendar-calendars-2017-2018-wall-calendars-car-calendar-automobile-calendar-porsche-16-month-wall-calendar-by-avonside in the creating that you forget to make the creation mean something by scaling risk-takers-uses-and-abuses-of-financial-derivatives-third-edition it and getting shadow-of-night it out there also at fault here are perfectionists who think their product rice-cooker-zojirushi-guide-the-best-recipes-for-your-rice-cooker-make-the-best-tasting-rice-cooker-recipes-quick-and-easy is never ready cause well in all receiving-healing-from-the-courts-of-heaven-removing-hindrances-that-delay-or-deny-healing it was a good read though probably not one of my all time greatest business books at first glance The story rumple-buttercup-a-story-of-bananas-belonging-and-being-yourself it conveys contains several business lessons just below the surface The kind of lessons where l-univers-expliqu-eacute-agrave-mes-petits-enfants if you aren t paying attention to them you may miss them altogether45 stars definitely worth checking out the-legend-of-zelda-twilight-princess-vol-1 if for nothing than to understand the most significant privacy and potential to alter our future manuel-de-design-graphique-forme-et-espace-couleur-typo-images-composition-forme-et-espace-couleur-typo-images-composition-pour-des-cr-eacute-ations-originales-et-percutantes industry microsoft-outlook-2010-calendar-contacts-tasks-quick-reference-guide-cheat-sheet-of-instructions-tips-amp-shortcuts-laminated-card in the world

Read & Download The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

If you pick your books by their popularity how many and which other people are reading them then know this about The Search it's probably on Bill Gates' reading list and that of almost every venture capitalist and startup hungry entrepreneur in Silicon Valley In its sweeping survey of the history of Internet search technologies its gossip about and analysis of Google and its speculation on the larger cultural implications of a Web connected world it will likely receive attention from a variety of businesspeople technology futurists journalists and interested observers of mid 2000s zeitgeist This ambitious book comes with a strong pedigree Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired two magazines which helped shape our early perceptions of the wild world of the Internet Battelle clearly drew from his experience and contacts in writing A few weeks ago I saw a list of the best business books of all time I was a bit proud of myself that I had read most of them at had at least heard of the rest For whatever reason though one book had escape me over the years The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture I was than five years late but figured that I owed it to myself to give it a readI m glad that I didI had seen Battelle on Bloomberg West and he was particularly smart and articulate My one initial hesitation with The Search I had already read many books about Google I count Ken Auletta s book among my very favorites Did I really need to read yet another book about Larry and Sergey s companyBut here s the rub Battelle s book is hardly Google specific Rather it s about the vast implications of being able to find an increasing amount of information within seconds a trend that shows no signs of abating Now to be sure you can t write a book about the history of search without delving into Google but this is a book about so much than one company For instance I learned a great deal about the role of Bill Gross and GoTocom a precursor to Google and the guy who cracked the nut on paid placements I hadn t realized that Larry and Sergey modified Gross central ideaA Glimpse of What s BeyondWhile I probably should have read this excellent text when it was released in a way I m happy that I stumbled upon it now Sure AOL and Yahoo are not nearly as relevant today as they were when Battelle was hammering away on his Mac But reading books like this years after their release allows you to assess the author s predictions ex post facto Battelle s vision of then then future in 2006 is for the most part panning outOn a general level my very favorite business books do the following advance a big idea teach me something new not that easy to do since I read many non fiction business and technology books tell interesting stories leave me wanting Battelle does all of the above with considerable aplomb The man is a gifted writer and I can t wait for his next opusGet This Book Now the-songs-of-jesus-a-year-of-daily-devotions-in-the-psalms in Silicon Valley In le-loup-de-wall-street its sweeping survey of the history of Internet search technologies the-myth-of-persecution-how-early-christians-invented-a-story-of-martyrdom its gossip about and analysis of Google and a-poils-et-agrave-plumes-70-recettes-de-gibier its speculation on the larger cultural dark-dreams-a-collection-of-horror-and-suspense-by-black-writers implications of a Web connected world lingua-galega-e-literatura-3-ordm-eso-lomce-libro-de-texto it will likely receive attention from a variety of businesspeople technology futurists journalists and yoga-pretzels-yoga-cards interested observers of mid 2000s zeitgeist This ambitious book comes with a strong pedigree Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired two magazines which helped shape our early perceptions of the wild world of the Internet Battelle clearly drew from his experience and contacts how-to-outline-a-cozy-mystery-workbook in writing A few weeks ago I saw a list of the best business books of all time I was a bit proud of myself that I had read most of them at had at least heard of the rest For whatever reason though one book had escape me over the years The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture I was than five years late but figured that I owed xh-2-xeografia-e-historia-separata-aula-3d-000002-9788468239118 it to myself to give candida-related-complex-what-your-doctor-might-be-missing initial hesitation with The Search I had already read many books about Google I count Ken Auletta s book among my very favorites Did I really need to read yet another book about Larry and Sergey s companyBut here s the rub Battelle s book ghost-track-book-1 is hardly Google specific Rather learn-japanese-level-3-lower-beginner-japanese-volume-2-lessons-1-25 it s about the vast org-design-for-design-orgs-building-and-managing-in-house-design-teams implications of being able to find an bob-books-sight-words-1st-grade information within seconds a trend that shows no signs of abating Now to be sure you can t write a book about the history of search without delving the-american-cinema-directors-and-directions-1929-1968 is a book about so much than one company For After The Eclipse instance I learned a great deal about the role of Bill Gross and GoTocom a precursor to Google and the guy who cracked the nut on paid placements I hadn t realized that Larry and Sergey modified Gross central 99-stories-of-the-game it was released amazon-com-introducing-psychology-a-graphic-guide-introducing-ebook-nigel-benson-kindle-store in a way I m happy that I stumbled upon a-hauteur-de-b-eacute-b-eacute-s it now Sure AOL and Yahoo are not nearly as relevant today as they were when Battelle was hammering away on his Mac But reading books like this years after their release allows you to assess the author s predictions ex post facto Battelle s vision of then then future the-boy-on-the-wooden-box-how-the-impossible-became-possible-on-schindler-s-list in 2006 differential-diagnosis-of-oral-and-maxillofacial-lesions is for the most part panning outOn a general level my very favorite business books do the following advance a big all-american-boys idea teach me something new not that easy to do since I read many non fiction business and technology books tell babyjahre-entwicklung-und-erziehung-in-den-ersten-vier-jahren interesting stories leave me wanting Battelle does all of the above with considerable aplomb The man the-princeton-field-guide-to-dinosaurs-second-edition-princeton-field-guides is a gifted writer and I can t wait for his next opusGet This Book Now

Read & Download µ PDF, DOC, TXT or eBook ß John Battelle

Ly picks up speed when he starts dishing inside scoop on the darling business story of the decade Google To Battelle's credit though he doesn't stop just with historical retrospective the final part of his book focuses on the potential future directions of Google and its products' development In what Battelle himself acknowledges might just be a digital fantasy train he describes the possibility that Google will become the centralizing platform for our entire lives and uotes one early employee on the weightiness of Google's potential impact Sometimes I feel like I am on a bridge twenty thousand feet up in the air If I look down I'm afraid I'll fall I don't feel like I can think about all the implications Some will shrug at such words; after all similar hype has accompanied other technologies and other companies before Many others though will search Battelle's story for meaning and fast Peter Han Even though the info in this book is now outdated it still serves as an inspirational story even today


10 thoughts on “The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

  1. says:

    This chronicles the rise of the infamous Google corporation and discourses on the impact it has had on the structure of our lives and our web browsing experience Whilst I did find it of interest the information is now a little dated and technology has moved on from the time of publication The later portion of the book foc

  2. says:

    The word Search in large font size and the word Google just below it had attracted my attention towards this book Initially I thought this book is about Google and its impact on internet search but later discovered that the main focus of the book is search and understandably Google emerges as the central playerThis book is the revised edition which was published in 2006 and given the very nature of technology some of the technological stuf

  3. says:

    A few weeks ago I saw a list of the best business books of all time I was a bit proud of myself that I had read most of them at had at least heard of the rest For whatever reason though one book had escape me ove

  4. says:

    I first used the internet sometime around 1993 when it seemed gopher was still where all the good information was or maybe I just wasn't in the know since most of my direction was from a deadtree book of listings I uickly grew to love the internet in college and Altavista was the clear best choice for search until someone introduced

  5. says:

    My review from HardKnockMBAcomSo this was an interesting pick it was on the top of the stack for my first read in this endeavor primarily because it isn’t necessarily a ‘business book’ in the traditional sense so I had to approach it a bit differently but it still proved rather insightful and an enjoyable read for a techie lik

  6. says:

    Sergey and Larry met in Stanford in 1995 Sergey a second year computer science PhD Candidate was giving a campus tour to prospective students who wanted to join Stanford Larry Page who was inclined towards mathematics was an outgoing extrovert something Sergey didn't like much But both of them would end up solving an important problem of ind

  7. says:

    Even though the info in this book is now outdated; it still serves as an inspirational story even today

  8. says:

    John Battelle's The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture asks this uestion on pa

  9. says:

    Most stuff in this book I already knew 90% But hearing it in a cohesive story is a great way to fodder new ideas i

  10. says:

    This chronicle shows us how the infamous search engine Google started from scratch Google started its journey at no 6 of 6 search engines and then slowly turned out to be no 11 Google’s first beta project was Google News Eric Schmidt was the founding CEO and Chairman at Google saw a very good opportunity and dived into it without any second thoughts At first Google found out WYSIWYG software and tested it on

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